Straight answers for business owners.
Short, practical guides to the questions owners ask us most: how customers find you now, what's worth paying for, and what to fix first.
Guides
- 01How to get your business recommended by ChatGPT and Google's AIAlmost half of customers now ask AI tools for local recommendations. Here is what decides who gets named.6 min read
- 02Why your ads get clicks but no callsSeven common reasons a Google Ads budget turns into traffic instead of customers, and how to check each one.6 min read
- 03How to get more Google reviews without breaking the rulesReviews decide who gets called, and who AI recommends. A simple system for earning them steadily, and what to never do.5 min read
- 04What to automate first in a small businessAutomation pays off fastest where a missed step costs you a customer. Six places to start, in order.5 min read
- 05Five numbers every owner should check each monthYou don't need a complicated dashboard. These five numbers tell you whether your marketing is working.4 min read
Research
The research behind our approach: how artificial intelligence is changing marketing and the way customers choose a business.
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August 2026
From Personalization to Autonomy: How Artificial Intelligence Is Reshaping Marketing and Where It Goes Next
Aram Yeritsyan. Preprint on Zenodo. DOI 10.5281/zenodo.22100665
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March 2026
AI Influence in Marketing: Comparative Economic Impact on the United States and Armenia in the E-commerce Retail Sector
Aram Yeritsyan and Arthur Grigorian, PhD. The Gufo. DOI 10.70416/333111