Healthcare provider

NewCare Home Health

A home health agency that families and physicians can trust at a glance, in the language they speak.

Client
Medicare-certified home health agency, Los Angeles County
What we did
Website strategy and build, copywriting, bilingual content, local SEO, Google Business Profile
Live site
newcarehh.com
45
pages in English and Spanish
7
languages of care, stated up front
4
public credentials anyone can verify

The challenge

Families looking for home health care are often calling from a hospital hallway, in a hurry, sometimes in their second language. Physicians and discharge planners need to know an agency is legitimate before they send a patient.

NewCare's quality and credentials weren't visible to either audience.

What we built

  • Credentials anyone can checkDirect links to the agency's Medicare listing, state license and national provider record.
  • Two front doorsSeparate paths for families and for physicians, including referral and intake details.
  • Care in their languageA bilingual website, and a clear promise of care in seven languages.
  • Services explained plainlySkilled nursing, therapies, social work and aide services, each on its own page.
  • Local reachService-area content for the foothills, Glendale, Burbank, Pasadena and the Valley, plus Google Business Profile.

The result

The new site went live in September 2026 at newcarehh.com, built so that a worried family and a busy physician can both decide quickly.

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