Consumer brand
Lea Fruit Rolls
A real-fruit snack brand, built from the first sketch to the online store.
- 5
- flavors, one product family
- 4
- sales channels, including AI shopping
- Free
- shipping across the U.S.
The challenge
A new snack brand with a simple, honest product: fruit rolls made from real fruit, with no added sugar. It had to stand out on a crowded shelf and sell online from day one.
What we built
- Research and positioningWho buys, why they buy, and how the brand should talk to them.
- Brand identityA logo, colors and a playful voice that says real fruit at a glance.
- Packaging systemOne family across every flavor, from strawberry-apple to pumpkin-apple.
- Shopify storeProduct pages, bundles, subscriptions and policies, ready for nationwide shipping.
- AI shopping visibilityEvery product published to Google, Shop, Meta and Shopify's channel for AI shopping assistants, with descriptions written for how people ask.
- Offers that convertFree U.S. shipping and an automatic 10% off any five items, set up so the promise on the banner is always true.
The result
Lea Fruit Rolls sells online across the United States, with a store that AI shopping assistants can read and a brand system ready for new flavors and retail.
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