Publishing platform

The Gufo

An open-science portal where researchers publish, cite and share their work, free to read.

Client
The Gufo, Inc., an open-science publisher
What we did
Brand identity, platform design and engineering, editorial systems, marketing
Live site
thegufo.com
2,500+
open-access articles in the library
3
private channels between author, editor and admin
Sept 30, 2026
rebuilt portal went live

The challenge

Researchers, especially in smaller academic communities, need a credible place to publish and share their work openly. The Gufo had grown from a simple website into a full portal, and it needed the workflows and standards that serious research requires.

That meant real editorial roles, permanent citations, licensing, integrity checks and a structure that can grow into indexed journals.

What we built

  • Brand identityThe owl wordmark and visual system, designed by our team.
  • Two kinds of articlesArticles published with The Gufo, and already-published open-access articles shared under Creative Commons.
  • Editorial workflowSubmission forms, editor assignment, and separate channels between author, editor and admin, with online payment for publishing fees.
  • DOIs and licensingA Crossref DOI and a Creative Commons license on every published article, and a platform built to meet indexing requirements as its journals launch.
  • Research integrityIntegrity checks built into the editorial workflow, before anything is published.
  • Library and searchBrowse by field, or search by title, author, DOI or ISSN.

The result

The rebuilt portal went live on September 30, 2026, with a library of more than 2,500 open-access articles. We continue to run its platform and marketing.

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